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Parasocial Relationships in K-Pop and Digital Entertainment: Consumer Engagement, Monetization, and the Rise of Virtual Characters

Thank you for taking part in this survey!
This questionnaire is part of a bachelor’s thesis that examines parasocial relationships in the K-pop context and their influence on consumer behavior and fan engagement, as well as the future outlook on the use of AI.
The survey is anonymous, and your answers will be used only for academic purposes. It should take approximately 5–10 minutes to complete.